30% Direct Mail Savings

Client: Credit Card Company

Suffering from customer notification and compliance mailings constantly increasing and consuming a higher percent of the direct mail budget, this credit card company was suffering declining profitability.

Metropolitan tapped into their knowledge of direct mail and design to immediately developed a new package construct that met numerous privacy and compliance requirements and a new postage optimization strategy that saved this client 30% year over year.

“When tasked with a challenge, Metropolitan repeatedly delivers smart, strategic answers – usually saving us money in the process!”